10 Mistakes to Avoid if You Want to Build a Successful Business
Have you been spinning your wheels trying to get your business off the ground, but no matter what you do, you don’t gain traction? I help people every single day to develop the laser focus their brand needs to build a successful business.
While I don’t know everything about your business- I know that these 10 mistakes can keep you from succeeding.
1. No Vision and No Why Behind Your Brand
If you don’t know what you want, or where you’re going, how can you create it? The first thing I teach in my Sexy Brand Building Formula is to get a clear understanding of your “why”. You will go back to your “why” again and again.
We all lose our focus along the way. Knowing exactly what we want out of life and what we are working towards will help us regain that focus.
2. No Marketing Plan
Not having a marketing plan, is like buying a new car, but not planning to put gas in it. Just because you have invested in the car, doesn’t mean it will run on its own. You must have a continual plan of how you are going to put gas in it and take care of maintenance.
You need to have an organic traffic plan as well as a paid marketing strategy. Both of these are required to get the leads you need to generate sales.
An organic traffic strategy involves-
- SEO copywriting
- Compelling ad copy
- Proper link building
- Consistent updating
- Content strategies
A paid traffic strategy requires-
- Knowing your target audience
- Refining the ad until you get a winning combination
- Regularly running campaigns
3. Not Selling or Promoting Consistently
“If you’re not selling, you’re not sold!” If you believe in your product and service, you’ll want to tell others because of the benefits THEY’LL gain. Consistency is absolute key. You need to show up regularly like you would any job.
When you aren’t consistent, then people forget about you. They end up buying from the next person standing in line that is selling what you are promoting.
4. Failing to Build Culture
The biggest attraction to buyers create a tribe and family that’s inclusive and supportive. People want to be a part of something bigger than themselves. Building an online community that takes care of one another is the best way to build loyalty.
5. Lack of Mental Diet
Daily Mind Feed is crucial to your success. Several years ago, we went on a media fast and we never turned back. Eliminating the negative things from this world and limiting our exposure to valuable information has been life changing.
We often listen to podcasts, ebooks, and go through training materials put on by people experts in their field. Not only do Brian and I do that for ourselves, but we lead Hanalei through the same process.
6. Part-Time Effort Expecting Full Time Results
Are you committed to your success or just blaming others? A lot of times, we see people that say they want to grow their business, but they aren’t willing to put in the time. They’ve got too much going on, and never get around to it.
It’s just an endless sea of excuses as to why they aren’t able to show up for their customers.
7. Not Setting Upfront Expectations
You need to give your customers a clear understanding of the services you provide and the expectations they should have. Let people know it’s going to be hard and take work to create a result or success in their business or your program but that struggle is worth the reward.
8. Doing It On Your Own
There’s no such thing as a self-made millionaire. We are led to believe there is, but it’s not true. You need a team, mentorship and a community to support you. We could not possibly run our business without a rockstar team.
9. Misinterpreting What Giving Value Means
If you are focusing on the features and benefits of your services and products, you will lose people. They want to know that you understand their problem and have the ability to guide them in solving it. Speak to how you can help people change their lives, tell your story.
10. Trying To Be Someone You’re Not
Just because someone else has been successful doing their business one way or another, doesn’t mean that you will also be. It is much better for you to be who you are. That is what your customers crave- the real you. Be a first rate version of yourself instead of a second rate version of someone else.
Avoid these 10 mistakes, and you’re well on your way to creating lasting success in your business! Got any others we should add to this list? Share below in the comments.