PR Division Launches by Rhonda Swan in the UBA
PR & MEDIA
One way of making the best use of
your resources and generating
new business is by doing great PR.
“We Help The Best Kept Secrets Become The World’s Best Known Experts”
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller
A great concept is just the first step. Good PR pros know how to share the positive actions their organizations take, garnering goodwill and headlines.
Have you ever seen someone post an article they have been featured in and think “OMG! They are incredible, I would love to tell my story or be featured in a publication like Entrepreneur, Fobres, or Inc. Magazine.” But it seems out of reach for most, but not completely out of questions for all.
Some of us tend to think that PR is only for large, multinational brands that have huge marketing budgets. It would make sense, since doing PR seems like a full-time job that requires the type of resources that SMBs just don’t have.
Importance Of Having PR
One way of making the best use of your resources and generating new business is by doing great PR. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” That’s a pretty broad and somewhat complex definition.
In simpler terms, PR is essentially about telling great stories, earning people’s attention and trust and gaining publicity as a result of that.
If you have a story to tell or your company is doing something amazing, you’ve written a book or have a powerhouse podcast that the world needs to know about, we can act on your behalf and share your story.
Sharing an article, stage or platform with other creative speakers, coaches, podcast hosts, bloggers or experts creates instant credibility. Imagine if you are in an ENTREPRENEUR Magazine article next to Lewis Howes, Gary Vaynerchuck or Grant Cardone giving your advice along theirs?
Who would you trust?
Unlike traditional media, online media doesn’t have a shelf life. News articles remain visible on search engines indefinitely. Hence, any PR content you create can gain more value as it lives on.
It’s been proven, VISIBLE BRANDS have a higher ROI than any other product or brand on the market.
Moreover, other news outlets, bloggers and even customers may link and share the media coverage. By sharing timely and relevant stories across earned, owned and shared channels you will keep your business high up in search engine rankings, therefore, it brings more customers knocking on your door.
PR also positions you as the expert and it’s much more effective than advertising.
Earned publicity – be it word-of-mouth, customer testimonials or editorial media coverage – merely is more trusted than advertising.
According to a Nielsen study, PR is 90% more effective than advertising in influencing consumers. That being said getting a favorable mention of your brand, which is earned holds much more weight than an ad.
Who are you more likely to believe, a salesman or a person just like you who bought a product? Who would you trust someone that says they’re great, or seeing that person in a high profile magazine showing how great they are from their advice in an article?
Because of social media, we’re exposed to so much marketing as well as advertising content. Because of that, people don’t trust brands as much anymore which is why influencer marketing and PR content provides an authentic touch to your business.
Mentions or advice article placements are a perfect way to showcase your knowledge next to other big names. Sharing a stage or platform with other well known, great speakers, coaches, podcast hosts, bloggers or experts creates instant credibility. Imagine if you are in an ENTREPRENEUR Magazine article next to Marie Forleo, Lewis Howes, Gary Vaynerchuck, Sophia Amarosa or Grant Cardone giving your advice along theirs?
Who would you trust?
Unlike traditional media, online media doesn’t have a shelf life. News articles remain visible on search engines indefinitely. This means any PR content you create can gain more value as it lives on.
Moreover, other news outlets, bloggers and even customers may link and share the media coverage. By sharing timely and relevant stories across earned, owned and shared channels you will keep your business high up in search engine rankings, which will, in turn, bring more customers knocking on your door.
Our PR & Media team acts on your behalf as your Brands Agent by pitching your story, your expertise and your book or advice to Tier 1 & Tier 2 publications like Entrepreneur, Forbes, Inc. & Success. As either a mention or advice ( 3-5 sentences), or a feature article. We also offer 1 time or multiple placements. For clients that want consistent PR throughout the year we suggest a Feature, Mention and Podcast booking Package. (Based on Approval & Monthly Retainer) You decide what your PR plan is for 2020 and we help execute that plan.
Topics and Articles Currently Filling For 2020
Podcasts- Top Podcasts in 2020 To Follow- (January ) SOLD OUT
Coaches– Top Advice Given to Skeptics (Feb/March) SOLD OUT
Branding & Marketing -Tips From Women Entrepreneurs (Feb)
Authors – New Books in 2020 For Motivation & Inspiration (April/May)
Entrepreneurs– What is The Worst Advice You Have Gotten in Business – (June/July)
Parenting– Raising An Entrepreneur Kid (August/September)
Investing– Living In A Didital Economy ( Oct/Nov)
Coin Base World– The Dangers Of Crypto ( December)
“If you are an artist, learn science. If you are a scientist, cultivate art.” – Karin Timpone
The field of PR encompasses a wide set of skills that must be constantly honed to stay on top of your game. Think about an infographic: An outstanding one is a marriage of images (art) and information (science). If you can’t master both skills, connect with people who can.
These Are Examples Of Tier 1 Publications Our Clients Have Been Featured In:
A feature is where your complete story is told in a top-tier publication, you are interviewed by our team and we then submit your story to talk to your publications features can take up to 60 days to be accepted.
A mention is where you are in a article with a specific topic and you give your best advice. As a result, you are mentioned as the expert. Your name, company and link is also connected to your mention.
20 Podcasts That Will Help You Grow in 2020
20 Podcasts That Will Help You Grow in 2020
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WHICH PUBLICATION IS RIGHT FOR YOU
Reaching an average of 74M+ million unique visitors in the U.S monthly, Forbes journalists and contributors reveal breaking news, extensive coverage, and top headlines on business, politics, technology, innovation, and more.